Mothers’ Union: Children should be ‘valued not targeted’
The Mothers’ Union outlines its campaign to curb the sexualisation of children:
“We believe that children should be valued as children and not targeted as adult consumers. Childhood has become a marketing opportunity worth £99 billion in the UK and £350 million is spent in the UK each year on persuading children to consume.
“Manipulative techniques exploit children’s natural credulity and use them as a conduit to the household purse.
“The materialism this encourages (the basing of happiness and a sense of success in the material) has negative effects on children’s physical, mental and emotional wellbeing, on their values, educational development and relationships with families and peers.
“The use of sexualised content to sell to children and the imposition of sexuality on children to market goods is particularly abhorrent.”
