Daily Mail goes electronic
Britain’s second-biggest selling daily newspaper, The Daily Mail, after dragging its feet for some time, is to embrace the internet revolution and put out an Web version of its product.
The right-wing daily will go electronic in February 2004 at DailyMail.co.uk and MailOnSunday.co.uk.
It is thought The Daily Mail will put out half to two thirds of the content from the paper – news, sports and features – on the site. Other areas may require subscription.
Andrew Hart, managing director of Sunday Business and head of Associated New Media (ANM), the firm running the project, said the website would be “very similar” to the printed versions but would “reflect the bias towards slightly younger and more affluent users that is associated with Internet usage.”
He added: “The internet is now a mainstream medium and over half of the Daily Mail’s readership are online. We recognise that our customers want to access content through different channels in different ways and it is essential that we recognise this.”
When the online versions of The Daily Mail and Sunday Mail go live, Richard Desmond’s Express newspapers will be the only national not to have a fully accessible web presence.
