Junk food ads “face TV ban”
Adverts for junk foods could be banned from being shown on television before the 9pm watershed, as part of a Government strategy to tackle obesity.
Sunday newspaper reports suggest that the proposal will form part of the Government’s Public Health White Paper, which will be published on Tuesday.
Health Secretary John Reid is expected to warn the food industry that he will introduce legislation to ban junk food adverts unless manufacturers agree to voluntary restrictions during children’s TV hours.
Mr Reid is also thought to be considering a voluntary “traffic light” labelling scheme to enable shoppers and advertisers to identify unhealthy foods.
Food high in salt, sugar or fat, such as burgers and sweets, would receive a red label, whilst healthy options such as fruit and vegetables would be given a green label. Nutritious but high-fat foods, such as cheese, would reportedly get an amber label.
Supermarket chains such as Sainsbury’s and Tesco are already thought to be developing their own coloured labels to help consumers identify healthier options.
“We believe there’s a strong evidence-based case for action to restrict the advertising and promotion to children of food and drink that are high in fat, salt and sugar” an unnamed government source told the Sunday Times.
“To have maximum effect, broadcasting limits need to be complemented by restrictions on advertising at the point of sale, on labels and packaging,” the source added.
The long-awaited White Paper will also look at curbing some of the nation’s other unhealthy habits, including excessive drinking and smoking.
It is thought that Ministers will recommend that the NHS pays for patients to see personal lifestyle gurus to encourage healthier living habits.
The Conservatives have dismissed the Government’s expected plans to improve public health.
“The White Paper will make many bold promises … However, we have heard this before. In contrast, the Conservatives will act,” Conservative health spokesman, Andrew Lansley told the Independent newspaper.
