Website tells users who to vote for

A new website is offering people the opportunity to find the party most closely aligned with their views.

By inputting how strongly they agree or disagree with a dozen key policy statements, www.whoshouldyouvotefor.com allows users to discover which party best represents their views.

Paul Lenz, director of creative agency ‘thoughtplay’, which designed the site said: “We set ourselves a challenge to come up with an election-related site that would be genuinely useful to voters, floaters and saynoters alike. The crucial thing is that we’ve tried to avoid any kind of bias – none of our team is a member of a political party, and we’re doing this purely to help people be better informed.”